BOOK MARKETING MADE SIMPLE

Book marketing does not have to be difficult. Many writers feel that marketing their work is the most difficult part of completing a book, there for; they hire expensive companies and marketing representatives to market their work.

Marketing however does not need to costly, or difficult if you put your mind to it. Marketing your own work, gives you the freedom to decide, how your book is presented, how you are presented and the way your books are distributed.

Taking the time to set up your own marketing plan, can be the best and most profitable way of getting your work out there.

Think about groups in your area, groups you are a part of or friends and family are apart of, word of mouth can be one of your biggest assets.

Think about the options now available to you on the web. There are dozens of groups and networking web sites, you can join and give information about yourself and your work.

Presenting yourself, how you want to be seen and not how a large companies wish to present you.
Giving yourself the chance to express the “real” you and not the fictional you, a lot of companies create to sell books.

You can get business cards or bookmarks and distribute them to book stores in your area, promoting you, your books and your website for information. You can design posters and have them put in libraries and book stores in your area and set up meet and greets and book signings in libraries, schools, book stores and even at Church events.

Attend as many book events as possible. Set up your area with promotional banners and posters. Have promotional giveaways and set up a nice book display, drawing people to your booth. You will be surprised at the amount of sales that are made, when you and your work are presented well.

Submit your information to as much online media as possible and send out information packages to magazines and newspapers in your area. Even high school and university papers, are willing, to set up interviews and publish articles helping to promote you.

Getting your name known can be the biggest step and managing your own marketing plan. Yes the title or your work is also important, but getting your name out there, creates a fan base, where people will willingly look for your work and keep their eyes peeled for new pieces as they become available. The more “you” are known, the faster your work will become known and sought after.

So perhaps, before spending thousands of dollars on marketing reps and publicists, writers should take the time to think “out of the box” and create as many of their own marketing ideas as possible. Taking a look at the big picture and noticing that marketing their own work can be a more rewarding and feasible way of getting their work out to the world.